SIMPLi is on a mission to fight fraudulent food supply chains and develop sustainable agricultural practices in communities that have been victims of food trend demand. As short-term food trends spike, supply chains are disrupted by creating a high demand for a once-upon artisanal and locally produced only food products. Because of this unexpected high demand, businesses exploit farmers with unethical practices and dilute the product to meet demand and offer it at higher prices. We want to change this.
SIMPLi ensures that demand for consumer habits is met by sustainable and transparent supply chains throughout the world.
Traditional Supply Chain vs. SIMPLi's Supply Chain
Step 1: Farmer
It all starts with the farmer 👩🏽🌾. In our journey to consolidate the traditionally complicated process into a simple vertical supply chain, our farmers come first. We currently work with multiple farming communities where the farmers apply sustainable, organic, and regenerative practices 🌱 by rotating the fields with other grains or vegetables to compliment the soil with phosphorus and nitrogen.
These families usually don’t have general access to sell their products to international markets and benefit from the higher profit. Instead, local brokers take advantage of the high quality and low accessibility of these communities and the product starts to move up the chain.
We are changing this by working directly with them (consolidating the chain), paying a premium, picking up their product from their fields, and working with local municipalities to promote social and environmental development.
Step 2: Local Broker (Cooperative)
We work directly with 250+ families 🧑🌾👨🌾 in the outskirts of Lake Titicaca, Peru to source our quinoa. The local purchasing is the most difficult step of the supply chain. First, you need to have a deep understanding of the land and agricultural practices of each family. These communities are free of pesticides and glyphosates, nonetheless, continuous checking and following of regulations are required.
Second, once product is ready for pick-up, SIMPLi goes out to the fields with a truck 🚛, a scale, and bags to pick up the product. This is very different than the traditional process - we go to the farmer. This process guarantees that the product is actually coming from approved farms and the families don’t have to travel up to 3 hours to the closest town on feet or by animals 🦙 to exchange their goods.
Finally, once the product is weighed and approved, it’s repackaged on the field with a new bag and sealed. This allows for families to keep their hand-made bags and a quality check and eliminate waste. Each family usually grows from 500 lbs to 4,000 lbs. We do this until we have collected 40 - 50,000 lbs 🌱🌱🌱 at a time, which usually takes 3-4 weeks.
This continuous process has created a strong bond between SIMPLi and the farmers that we are proud to have 💕
Step 3: Processor
Once SIMPLi product has been collected at the farm 🌱level; it’s transported to a plant for sorting, washing, drying, and packaging. Then, the product goes through a final internal quality assurance check to validate purity and certification compliance.
The final step at the processing plant is for the local health department to check all product, processes, and paperwork for authorization of exportation. Once we receive the green light, SIMPLi product is ready to be transported to the port!
Step 4: Exporter
SIMPLi product is loaded in a container at the processing facility and transported to an approved port terminal. At the terminal, government agencies conduct final inspections and sometimes full container loads of the product are removed from the container for drug inspections 🕵🏻♂️. Once the container has been approved for exportation, it’s loaded on the ship 🚢 to begin its journey to the USA.
Behind the scenes, significant amount of paperwork is filed with the proper agencies and shared with US counterparts to begin the importing process.
Step 5: Importer
After almost a month of traveling overseas, the product has finally arrived in the US 🎉. Here is where custom agencies review all the necessary paperwork 📋 for the container to be released.
Once the container has gone through the necessary inspections, the container is moved to a port warehouse and arranged for an authorized truck 🚛 to come pick up the container and drop it off at our warehouse.
This part of the journey gets us really excited! After the long journey from harvest🌱, from thousand of miles away, the product is finally ready to go to market!
Step 6: Broker
We believe that to develop the best relationships you don’t need a middleman. A traditional broker will represent your brand among other brands to distributors 🚚 and supermarkets 🏪 for your brand to gain exposure while taking a big part of your profits.
We believe in developing those relationships directly. While it might takes us a bit longer to get there, our story needs to be personally told to build long lasting relationships. 🙌🏽