SIMPLi is on a mission to connect people around the world through the joy of food. Founded in 2020, SIMPLi co-founders Sarela Herrada and Matt Cohen sought to bring the best single-origin ingredients from around the world directly to you in a way that equally benefits people, producers, and the planet. Today, SIMPLi isn't just a company, it's a movement. SIMPLi partners directly with farmers to source the finest ingredients and make them accessible to consumers nationwide in stores, restaurants, and online.
Discover how we've grown while revolutionizing the food system, empowering smallholder farmers worldwide, and healing the planet through regenerative organic farming practices.
Native Peruvian Sarela and her husband Matt co-founded SIMPLi to simplify complicated supply chains and create greater transparency, prioritize authentic single-origin ingredients, and support farming communities through sustainable and fair labor practices.
SIMPLi debuted its inaugural product: quinoa directly sourced from indigenous farmers in Peru who were not reaping the economic rewards of increasing demand for this product.
When the pandemic hit and restaurants shut their doors, Matt and Sarela quickly pivoted from foodservice to retail, e-commerce, and meal kits to meet customers where they were during unprecedented times.
SIMPLi launched its first Regenerative Organic Certified® retail products—white and tri-color quinoa—at Whole Foods Market and continued adding incredible quality ingredients from around the world to its portfolio. SIMPLi quickly expanded into over 500 grocery stores, 1,000+ restaurants, and numerous prepared meals and online marketplaces nationwide.
2022SIMPLi launched 3 new retail products: Extra Virgin Olive Oil and Olive Oil Blend at Whole Foods Market, and Peruvian Salts in time for the holidays. In late 2022, Sarela was appointed to the board of directors of Regenerative Organic Alliance, the 501(c)3 organization that oversees the Regenerative Organic Certification process, solidifying her leadership in the industry.
SIMPLi launched 7 new Regenerative Organic Certified® products, including a new line of 5 heirloom beans that are available nationwide at Whole Foods Market! Each day, SIMPLi's global footprint and impact grows as we work towards transforming our food system into one that's better for people, producers, and the planet.
MEET OUR FOUNDERS
Sarela Herrada and Matt Cohen