SIMPLi is on a mission to connect people around the world through the joy of food. Founded in 2020, SIMPLi co-founders Sarela Herrada and Matt Cohen sought to bring the best single-origin ingredients from around the world directly to you in a way that equally benefits people, producers, and the planet. Today, SIMPLi isn't just a company, it's a movement. SIMPLi partners directly with farmers to source the finest ingredients and make them accessible to consumers nationwide in stores, restaurants, and online.

Discover how we've grown while revolutionizing the food system, empowering smallholder farmers worldwide, and healing the planet through regenerative organic farming practices.


Sarela Herrada and Matt Cohen