Sarela Herrada, SIMPLi Co-Founder, Joins Regenerative Organic Alliance (ROA) Board of Directors

Sarela Herrada, SIMPLi Co-Founder, Joins Regenerative Organic Alliance (ROA) Board of Directors
Baltimore, MD (November 28, 2022) - SIMPLi is proud to announce that co-founder Sarela Herrada has joined the board of directors at the Regenerative Organic Alliance (ROA).

Sarela has been a longtime proponent of regenerative and organic agricultural practices, and has also long understood the injustices faced by smallholder farmers who are hampered by, among many challenges, a lack of access to broader markets. She was born and raised in Lima, Peru, and after moving to the U.S., embarked on a supply chain and food management career with an eye toward creating a fairer and more just food system.

Through SIMPLi, Sarela brought the first Regenerative Organic Certified ® ingredients from Peru to the U.S. market. In 2020, she and partner Matt Cohen co-founded SIMPLi with a shared vision to transform our food system through ethical sourcing that inspires consumers, respects producers, and heals the planet. They are dedicated to Regenerative Organic Certification, with several SIMPLi products already carrying the seal. Now, SIMPLi is on track to have the largest portfolio of Regenerative Organic Certified® ingredients of any brand by early 2023.

“It’s up to this generation to make the change that will impact our home, our Pachamama, our only Earth,” says Sarela. “I am delighted to join the Regenerative Organic Alliance’s board and to help shape the future of one of our biggest contributors to climate change—farming—and start farming like the world depends on it.”


Co-founded by Sarela Herrada and Matt Cohen in 2020 and headquartered in Baltimore, MD, SIMPLi is a minority-owned and woman-owned company that works directly with farming communities around the world to source authentic, single-origin ingredients and bring them directly to consumers through local, regional, and national foodservice brands and retailers. A Fair For Life Certified and Regenerative Organic Certified ® company, SIMPLi is on a mission to transform our flawed food system into one that is good for you, for the planet, and for producers.


Melissa Welles,

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