ANNOUNCEMENTS

SIMPLi Featured in Martha Stewart: Why Butter Beans Are Making a Well-Deserved Comeback

Butter beans are having a major comeback  and SIMPLi was recently featured in Martha Stewart’s exploration of why this once-overlooked pantry staple is finding new life in modern kitchens. In the article, SIMPLi co-founder Sarela Herrada explains how butter beans earn their name from their rich, creamy texture and why gentle cooking methods help unlock their velvety flavor and consistency. The feature also highlights a growing shift toward simple, nutrient-dense ingredients that feel both comforting and versatile.

SIMPLi Featured in Martha Stewart: Why Butter Beans Are Making a Well-Deserved Comeback

For years, butter beans were overlooked as an old-fashioned pantry staple — the kind of ingredient many people associated with comfort food from another generation. Now, they’re having a renaissance. We’re proud that SIMPLi was recently featured in Martha Stewart’s article exploring the growing popularity of butter beans and why this creamy, versatile legume is finding its way back into modern kitchens.

As more consumers look for nutrient-dense, plant-based staples that are both practical and deeply satisfying, butter beans are proving they were never outdated to begin with.

SHOP SIMPLi GIGANTE BEANS

What Exactly Are Butter Beans?

The article explains that butter beans are actually mature lima beans — specifically the larger white varieties known for their rich, velvety texture.

At SIMPLi, co-founder and CEO Sarela Herrada describes “butter bean” as a regional culinary term most commonly used in the South for mature white lima beans “because they cook up so creamy that they earn the butter nickname.”

While “lima bean” is often used interchangeably, the article notes that terminology can vary based on geography, harvest stage, and culinary tradition.

What remains consistent is their appeal: a mild, subtly sweet flavor with a dense, creamy texture that makes them incredibly versatile in cooking.

Why People Are Rediscovering Butter Beans

Part of the renewed interest in butter beans comes from a broader shift happening in the way people think about food.

Consumers are moving away from ultra-processed convenience products and reconnecting with simple, whole-food ingredients that offer both nourishment and comfort. Butter beans check every box: high in plant-based protein and fiber, versatile across meals, affordable, and deeply satisfying.

The Martha Stewart feature also highlights how social media creators have helped introduce butter beans to a new generation of home cooks who are discovering just how adaptable they can be.

From brothy beans simmered with olive oil and herbs to purees, stews, braises, and dips, butter beans bring richness and depth to everyday meals without requiring complicated preparation.

SHOP SIMPLi GIGANTE BEANS

Why Cooking Method Matters

The article dives into the best ways to prepare butter beans, particularly dried varieties.

Herrada explains that when soaked and cooked gently, dried butter beans develop “a deeper flavor and creamier interior.”

She also emphasizes the importance of slow simmering over aggressive boiling. Gentle cooking helps the beans become velvety and rich — “like butter, even before you add any fat.”

That attention to preparation mirrors something we believe deeply at SIMPLi: good food isn’t rushed.

Whether it’s how ingredients are grown or how they’re cooked, thoughtful processes create better outcomes.

Better Beans Begin With Better Soil

At SIMPLi, we partner directly with regenerative organic farmers who prioritize biodiversity, soil health, and long-term ecological resilience. Because the quality of a bean starts long before it reaches the pot. Food grown in healthier soil develops stronger flavor, more reliable cooking performance, and the kind of nourishment families can genuinely feel good about.

The Return of Real Pantry Staples

Butter beans may be trending again, but their staying power comes from something much deeper than internet attention. They represent the kind of food people are craving more of right now: simple, grounding, versatile ingredients that nourish without overcomplicating things. And we’re honored to be part of that conversation alongside Martha Stewart.

SHOP SIMPLi GIGANTE BEANS

Read the Full Feature

Read the full Martha Stewart article here:
https://www.marthastewart.com/butter-beans-creamy-sweet-versatile-how-to-cook-11736423

Leave a comment

Please note, comments need to be approved before they are published.

EXPLORE More

Why SIMPLi Amaranth Stands Above the Rest

ANNOUNCEMENTS

Why SIMPLi Amaranth Stands Above the Rest

Read Now
SIMPLi Featured in Martha Stewart: Why Butter Beans Are Making a Well-Deserved Comeback

ANNOUNCEMENTS

SIMPLi Featured in Martha Stewart: Why Butter Beans Are Making...

Read Now
SIMPLi Featured in Martha Stewart: The Real Reason Soaking Beans Matters

ANNOUNCEMENTS

SIMPLi Featured in Martha Stewart: The Real Reason Soaking Beans...

Read Now
SIMPLi Featured in Martha Stewart’s Spotlight on Lupini Beans: The Protein-Packed Pantry Staple More Families Are Discovering

ANNOUNCEMENTS

SIMPLi Featured in Martha Stewart’s Spotlight on Lupini Beans: The...

Read Now
SIMPLi Featured in Martha Stewart: Why Quinoa Quality Starts Before It Hits Your Plate

ANNOUNCEMENTS

SIMPLi Featured in Martha Stewart: Why Quinoa Quality Starts Before...

Read Now
Substance is Served. Join the SIMPLi Affiliate Program.

ANNOUNCEMENTS

Substance is Served. Join the SIMPLi Affiliate Program.

Read Now
Publix Just Got Better Beans

ANNOUNCEMENTS

Publix Just Got Better Beans

Read Now
SIMPLi Featured in Yahoo’s Elevated Hostess Gift Guide

ANNOUNCEMENTS

SIMPLi Featured in Yahoo’s Elevated Hostess Gift Guide

Read Now
From Seed to Snack: SIMPLi Partners with Patagonia Provisions To Expand Regenerative Organic Snacking

ANNOUNCEMENTS

From Seed to Snack: SIMPLi Partners with Patagonia Provisions To...

Read Now
With Nearly 500% year-over-year Growth at Whole Foods Market, SIMPLi Expands Distribution, Launching Oils and Salt with the Retailer Nationwide

ANNOUNCEMENTS

With Nearly 500% year-over-year Growth at Whole Foods Market, SIMPLi...

Read Now
EY Announces SIMPLi Co-founder Sarela Herrada an Entrepreneur of the Year Award Winner in the Mid-Atlantic

ANNOUNCEMENTS

EY Announces SIMPLi Co-founder Sarela Herrada an Entrepreneur of the...

Read Now
University System of Maryland Momentum Fund Invests in SIMPLi,  Supporting Rapid Growth

ANNOUNCEMENTS

University System of Maryland Momentum Fund Invests in SIMPLi, Supporting...

Read Now
SIMPLi, a Leading Regenerative Organic Certified® Licensed Brand, Expands Nationally at Whole Foods Market to Increase Consumer Access with its Ever-Growing Collection of Pantry Ingredients

ANNOUNCEMENTS

SIMPLi, a Leading Regenerative Organic Certified® Licensed Brand, Expands Nationally...

Read Now
SIMPLi Launches in Giant Stores, Expanding Access to Ethically Sourced, Single-Origin Oils

ANNOUNCEMENTS

SIMPLi Launches in Giant Stores, Expanding Access to Ethically Sourced,...

Read Now
Greg Steltenpohl Pragmatic Visionary Award Presents First $100,000 Grant to SIMPLi, a Regenerative Organic Certified® Food Company

ANNOUNCEMENTS

Greg Steltenpohl Pragmatic Visionary Award Presents First $100,000 Grant to...

Read Now
Sarela Herrada, SIMPLi Co-Founder, Joins Regenerative Organic Alliance (ROA) Board of Directors

ANNOUNCEMENTS

Sarela Herrada, SIMPLi Co-Founder, Joins Regenerative Organic Alliance (ROA) Board...

Read Now
Just Salad Becomes the First Fast-Casual Restaurant Chain to Offer a Regenerative Organic Certified® Ingredient on Its Menu: SIMPLi White Quinoa

ANNOUNCEMENTS

Just Salad Becomes the First Fast-Casual Restaurant Chain to Offer...

Read Now
SIMPLi White, Red, and Tri-Color ROC Quinoa

ANNOUNCEMENTS

SIMPLi is Regenerative Organic Certified ®

Read Now