There’s a reason quinoa has become a modern pantry staple. It’s versatile, protein-packed, naturally gluten-free, and easy to build into everyday meals. But as Martha Stewart recently highlighted, there’s one important detail many shoppers still overlook: not all quinoa is created equal.
We’re proud that SIMPLi was recently featured in Martha Stewart’s article discussing whether quinoa should be rinsed before cooking, a conversation that ultimately comes down to ingredient quality, sourcing, and processing.
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The Big Question: Should You Rinse Quinoa?
The Martha Stewart article explores the ongoing debate around rinsing quinoa before cooking. Traditionally, quinoa contains a natural coating called saponin, which can create a bitter or soapy flavor if not properly removed.
As the article explains, many quinoa products today are pre-rinsed but quality and flavor can still vary dramatically depending on how the quinoa was sourced and processed. That’s where SIMPLi stands apart.
Why SIMPLi Quinoa Tastes Different
We work directly with regenerative organic farms that prioritize soil health, biodiversity, and cleaner growing systems from the ground up. Because better farming practices don’t just benefit the environment, they create better food.
The Martha Stewart feature reflects something we’ve believed all along: consumers are paying closer attention to where their food comes from and how it’s prepared before it reaches their kitchens.
Today’s families want pantry staples they can trust without second-guessing every ingredient label. They want food that fits real life while still aligning with their values around health, transparency, and sustainability.
Better Soil = Better Food
The conversation around rinsing quinoa may seem small, but it points to something much bigger happening across the food industry.
People are beginning to ask deeper questions:
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How was this grown?
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What was sprayed on it?
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Was the soil cared for?
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Does this food actually nourish my family?
At SIMPLi, we believe regenerative organic agriculture is the future of food because it focuses on restoring the entire system, healthier soil, healthier ecosystems, and healthier people.
Or as we like to say:
“When food is grown right, you don’t have to fix it later.”
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Pantry Staples You Can Feel Good About
We’re honored to be recognized by Martha Stewart as part of a growing conversation around cleaner, more intentional eating. But more importantly, we’re excited to see more consumers demanding transparency and higher standards from the brands they bring into their homes.
Read the full Martha Stewart article here: Martha Stewart feature on quinoa rinsing
