At SIMPLi, our mission since we launched in 2020 has been constant: to create a better food system by supporting farming communities, restoring ecosystems through regenerative agriculture, and bringing clean, flavorful ingredients from around the world straight to your pantry.
Since 2021, we’ve brought a variety of SIMPLi products to the grains, dried beans, olive oils, seasonings shelves, and bulk departments at Whole Foods Market. This past summer, we celebrated two major milestones in our journey – the nationwide expansion of our olive oils and the nationwide launch of our Peruvian Spice Salt Blend at Whole Foods Market!
From being awarded a Supplier All-Star of 2022 to being included in their 2024 Top Food Trends Report, 2025 Top Food Trends Report, and 2023 Impact Report, our relationship with Whole Foods Market has been an important part of our journey in bringing global ingredients rooted in local values to more people across the country, and we have been incredibly grateful for their support with each SIMPLi product launch.
A Partnership Rooted in Shared Values
The industry has long recognized Whole Foods Market as a leader in setting the gold standard for ethical & organic sourcing in the grocery industry, further supported by some incredible achievements in their annual impact report. Their rigorous requirements for product quality, environmental responsibility, and sustainable sourcing ensure that each product you select off their shelves is one that you can trust (and enjoy!), and we are proud to be part of this strong community.
Since the very beginning of our partnership, Whole Foods Market has been a staunch supporter of SIMPLi, prioritizing regenerative organic brands like ours and making sure that our products reach consumers who care just as deeply about where their food comes from and how it’s grown. To date, they’ve reached over 41,000 organic products and 154 certified regenerative products across their stores; a huge win for the organic and regenerative organic industry!
Throughout the years, our partnership with Whole Foods Market has strengthened our efforts to bring authentic, global ingredients into the homes, pantries, and meals of more consumers. We’ve been able to introduce more people to the stories of our farming communities, the benefits of nutrient-dense clean ingredients, and the importance of knowing where your food comes from and how it’s grown and sourced, all thanks to Whole Foods Market and their unwavering support for our brand.
Expanding Our Reach and Supporting Regenerative Ecosystems
From nutrient-dense grains & beans to rich olive oils to flavorful Peruvian spice salt, our range of products at Whole Foods Market showcases the quality standards and core values that we're aligned on. Each product carries with it the story of diverse traditions, global flavors, and farming communities dedicated to producing clean ingredients that help heal the planet.
Having our products on the shelves of Whole Foods Market is about more than just expanding our brand – it's about expanding access to high quality, organic foods while having a positive impact on the health of our planet, our food systems, and ourselves. When we launched our first product – Regenerative Organic Certified® quinoa – with Whole Foods Market, we saw an opportunity to further support regenerative organic ecosystems by investing in crops that rotated with our quinoa. This led to the introduction of our other Regenerative Organic Certified® ingredients, such as beans & amaranth, to consumers nationwide. With this introduction, we’ve been able to diversify our product line, offer additional clean, nutritious pantry staples to consumers, and invest in more sustainable farming practices. With each SIMPLi product on the shelves at Whole Foods Market, we hope to empower people to choose brands that align with their own values and understand that their choices can have an impact on both an individual and global scale.
Looking Ahead: Continuing to Grow Together
From the start, Whole Foods Market has not only been a national retail partner, but also a champion of our mission to improve the food industry. Together, we’ve made strides in bringing regenerative organic products to consumers nationwide, and we’re just getting started!
Looking ahead, we are committed to continue expanding our impact, deepening our relationships with farming communities, and finding the best, most delicious authentic ingredients from around the world for consumers like you to enjoy. With partners like Whole Foods Market by our side, we’re making it easier for consumers to discover new, clean ingredients from around the world that support a healthier planet and food system. A relationship worth celebrating, indeed! Big things are on the horizon for 2025 as we continue to grow our regenerative impact - stay tuned!
Don’t forget to stop by your nearest Whole Foods Market and stock up on SIMPLi beans, grains, oils, and spice salt to help us celebrate this big achievement. Find a store near you!
