By Sarela Herrada, Co-founder & CEO, SIMPLi
In the U.S., working moms earn about 61.8¢ for every $1 earned by working dads. That’s a 38.2% gap.
Read that again: slowly, fully, and with both hands. (Yes, even if you’re reading this one-handed while packing lunches.)
At SIMPLi, we spend our days obsessing over what’s real. Real ingredients, real farmers, real nourishment. It’s why our commitment to Regenerative Organic Certified is so important to us. So when we see a number this clear, this measurable, and this common… we don’t want to let it slide by as “normal.”
Eat the truth: motherhood comes with a pay gap.
Why we’re doing a 38.2% OFF promo for International Women’s Day
From March 1–8, we’re running 38.2% OFF as a conversation starter for International Women’s Day.
38.2% off. Because the gap is 38.2%.
The gap is real. So is this.
I’m a working mom of three under three, and this is personal to me. I know what it means to carry out the invisible work. Planning meals, feeding kids, keeping the pantry stocked, holding the whole system together while still trying to hold onto yourself.
And I also know what it means to build something in a world that still undervalues caregivers—financially, culturally, structurally. You feel it in your schedule. You feel it in your paycheck. You feel it in the expectations that somehow never get shared evenly.
Full plates and full paychecks. That’s not a radical request. It’s baseline dignity.
I co-created SIMPLi because we believe there’s a difference between eating and being fed, and that difference shows up in the details: in the soil, in the supply chain, and at the kitchen table.
We’re a brand built around care that has receipts:
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We work directly with farmers and build long-term partnerships rooted in integrity.
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We hold ourselves to rigorous quality standards, testing and verifying what goes into our food, because trust matters when you’re feeding a family.
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We make pantry staples for real life—weeknights, lunchboxes, busy seasons, and the “I have 12 minutes” moments.
Moms are often the ones doing the nourishing. And in the U.S., they’re also often the ones absorbing the trade-offs, like time, energy, and yes, income.
So this week, we’re saying it plainly:
Moms deserve better.
It’s time to put the gap on the table.
If you’re reading this as a mom: I see you. And I want you to have food that actually supports you. Food that’s nutrient-dense, clean, and worthy of your effort.
If you’re reading this as a partner, employer, friend, sibling, or grown child of a mom: don’t just nod. Share the stat. Talk about it. Notice the gap, then help close it where you actually have power.
And if you want an easy, practical way to join the conversation this week:
Start a conversation with your cart.
Stock your pantry with food that’s grown with integrity and made for the ones who feed everyone.
Because the truth is simple:
A gap this big shouldn’t be normal.
And nourishment—real nourishment—should never be the thing moms have to earn twice.
